The Cool (& Not So Cool) Things About Google Analytics 4

By Sherry Smothermon-Short | Painless Blog Analytics

In this presentation, you’ll learn about Google Analytics 4, including what it is and why Google changed. We’ll discuss some of the differences between Universal Analytics and GA4. I’ll then do a brief walkthrough of the new GA4 interface.

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Meet the Speaker: Sherry Smothermon-Short

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Sherry Smothermon-Short of Painless Blog Analytics, is a self-described multi-passionate entrepreneur in the online space. She is a blogger, course creator, consultant, and Etsy shop owner. She owns and runs three blogs–Cub Scout Ideas, Painless Blog Analytics, and The Facts Vault.
 
Her decade of blogging has taught her how to use data to grow and improve her blog. She loves sharing what she learned with other content creators by providing information, resources, training, and services.
 
In addition, Sherry owns three Etsy shops. Sherry and her husband, Scott, have two sons–Parker, a sophomore at Winthrop University, and Grant, a high school junior. They live in Nashville, TN. In her spare time, Sherry loves to read or watch mysteries.
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