Craft Business Summit Speaker Information + Resources

This Craft Business Summit is a 3-day virtual event for online business owners, who want to learn the best way to manage their non-creative business essential tasks to build a stronger business.

June 25-27, 2023 • Craft Business Summit serves both beginners and advanced business owners.

QUICK ACCESS LINKS

This page is your go-to for speaker resources (links, dates, and tips to make this event a success for YOUR brand). My goal is to make this event easy and organize. This page is designed to answer any questions you might have about participating.

Marketing Meeting:

May 26 at 11am CT (replay available here the Facebook group).

Dates for Speakers:

Basic Speaker Information: Due March 20, 2023 (email was sent)
Video and Links Uploaded: Due April 3, 2023 (email sent after previous step)
VIP Toolkit Ticket contribution: April 10, 2023 (email sent after previous step)

Event Dates:

Marketing Materials Ready: May 25, 2023 (Dropbox Folder)
Summit Free Dates: June 25-27, 2023
Marketing/Promotion Period: June 9 at 9amCT through June 27

For years I’ve been helping small businesses learn to grow their creative business. As a solopreneur since 1997, I know it can be exhausting and at times it feels like it takes so much to get ahead.

This is why I have decided to bring together 25 amazingly supportive online entrepreneur friends to collaborate with and help rise up others as a team. Rising tides really do raise ALL ships! Thank you for joining me!

How it'll all work

Here Is A Quick Rundown Of How The Craft Business Summit Will Flow.

The event will run from June 25-27, 2023 (CST US timezone), featuring about 8-10 pre-recorded presentations each day. The pre-recorded presentations will be on a website to access presenters content for 24 hours (for free users), and VIP attendees (for paid users) will get to keep access in Thrivecart Learn, with the bonus toolkit content.

While the presentations will be pre-recorded on our course site, all speakers are asked to spend some time with the attendees in the Facebook Group the day their presentation is free. (Do a post and share a graphic about your sessions or you. Comment and interact on other posts).

Interacting with attendees and answering any questions on your presentation is key to building long-lasting fans! This group is for attendees to hang out in, ask us additional questions and find new inspiration with other creative business owners posts. (This link is below in your handy to-do list.)

Leading up to the Craft Business Summit, we’ll have 18 days of promotion. Being it’s summer, this is a slower work-time and creatives are eager to learn as they are getting excited for the busy upcoming holiday season (this is why Hobby Lobby has Christmas out by July 1!).

Feel free to start dropping teasers about the event sooner to get your audience excited for when you share your affiliate links on open cart day (June 9).

You’ll be provided swipe copy for emails and social media messages, plus graphics to save you time in promoting! I’ll create a suggested marketing schedule to make it easy for you (or your VA) to share and promote the event to build up your commissions.

Each speaker is asked to please share with their audience by:

Sending 2 emails
Create at least 2 social media posts

The more you share and talk about it, the more successful it will be for YOUR brand. This is your chance to earn hundreds and even thousands of dollars in about 2 weeks time.

VIP Toolkit Ticket: Although it is free to watch during the 3 days, there’s an upgrade for instant access and to keep access (for 2 years). During the promotional phase, as the summit is running, and for a few days after the summit is complete, we’ll also promote this VIP Toolkit Ticket. This is their upgraded ticket to accessing the replays and bonuses inside the VIP Toolkit.

This will provide immense value to our speakers for doing the work of creating a presentation worthwhile by allowing you to bring in affiliate commissions. Win-win!

What I'll need from you!

If you are available to meet our deadlines and promote during our marketing timeline (6/9/23-6/27/23), then let me start by saying, WELCOME!

Here is your to-do items. I know how busy we all are, so my goal is to make this as simple and organized as possible.

I reserved your topic for you if you filled out this quick Speaker Application Form.

1. Basic Information

Once your topic is accepted, I’ll need your basic information to set up our registration and speakers pages. Your link to upload the following will be sent from Content Snare (from hello@wecanmakethat.me).

The Basic Information form includes things like:

Name
Short Bio
Social Media links
Square headshot
Session Details (you can finalize this when you upload your video)

This should take about 5-10 minutes to upload all this information easily. (TIP: I keep a text document with this information so I can copy and paste links to make it go faster).

2. Presentation

Presentations are to be uploaded by April 3, 2023.

Topic Guidelines For Your Presentation

Each presenter should lean into their topic and provide value in this video. This can be a video where you only share your screen and show them how to’s, or a video of your face where you share some knowledge bombs! These are our topic categories each day:

Skill Building (Bookkeeping, Canva, Procreate, Legal, etc)
Revenue Stream Ideas (Print on Demand, Sponsorships, Etsy Shops, eBook Sales, Affiliate Sales, Subscriptions, etc)
Marketing/Growth (SEO/Keywords, Canva Scheduling, Facebook Ads, Blogging, Pinterest, Craft Booth Shows, etc)

Recording Tips For Presentations

These are generally more friendly and casual than perfectly structured videos – but if that’s your jam, go for it! We want our attendees to learn something great while having fun in the process, so keep that in mind with whatever format you pick.

Length is usually 20-35 minutes. I wouldn’t worry about the length as much as making sure your presentation has quality content (some could be 12 mins/others might be close to an hour if the topic goes deep).

You may talk about a free resource on your site and include up to a 3-minute pitch at the end for something you sell.

Please structure your content in a way that allows attendees to walk away feeling like they’ve learned something. Videos should not be in a webinar format where they feel like they’re missing something and that they need to buy from you in order to get value from your topic.

Tell them what they need to know while being the fun and lovable self you are, and it will be perfect!

With that being said, here are some presentation format ideas for you use:

Slides
Just your smiling face, or your hands creating (no slides)
A mixture of the two
Screen share for tech

If you are new, you might want a little more guidance when filming here is a suggested production timeline:

A quick introduction and welcome to Craft Business Summit [about 1 minute].
An overview of your topic (usually just a sentence or two [30-60 seconds]).
Teaching Section [10-20 minute range].
At the end, you may include up to a 3-minute pitch (for a paid offer that can be linked under your video).
Include a question for attendees and invite them to share their answer in the attendee Facebook group. This will get more interested in your session and talking about your tutorial [1-3 minutes]. This will lead more to your free opt-in and paid offer.

Tip: End by talking about what you have coming up on your blog or social media to give them a reason to hurry over. (Example to say… “In August, I’ll be sharing my favorite Bootcamp for [niche]” … or “On my Instagram, I do weekly reels with top 5 tips for _____, don’t forget to follow me!”).

3. Worksheet or Handout (optional)

If your tutorial has a handout or worksheet to help them we will host it on our site. This is not required but an option if you need it.

4. VIP Toolkit Ticket Contribution

VIP Toolkit Ticket details are to be uploaded by April 10, 2023.

The VIP Toolkit Ticket is optional for presenters but will be a huge addition to the presentations we’re running. To make it even more valuable that they grab a VIP upgrade to keep the tutorials, each of the presenters and sponsors are invited to provide one resource to this section. This includes things like:

eBooks
Workbooks
Courses (big or small)
1-month memberships
Workshops or Tutorials Replays

Note: These generally convert so well that you don’t want to contribute a 1:1 service/offer.

It’s your choice if you’d like to create something new or provide something you already have completed. While this isn’t required, it’s highly encouraged that you participate to get the most out of this Craft Business Summit.

One benefit of the VIP Toolkit Ticket is that any presenter who does contribute a premium resource (AKA, not something you’re giving away for free to everyone else) will get a 50% affiliate commission on sales rather than the standard 40%.

If you choose to participate, add this information when you upload your video and fill out the remainder of the details.

Information for these resources is due on April 10, 2023. (This is when the link is due to your VIP offer, the event has one coupon code you use on your site for them to access your VIP offer. You can see how this is a HUGE traffic source.)

5. Promotion / Marketing

The power of an online summit comes from the collaboration of a group of experts coming together for the same mission. The timely promotions that happen because of this creates a huge benefit to everyone involved. (hello easy affiliate commissions!)

With this in mind, everyone is asked to share on social media and to email their lists at least twice (each) during the promotional period: June 9-27, 2023 (CST US timezone).

You’ll want to share using your affiliate link (which you will set up from a link we email you). You can get in on the 40% commission that will come from any VIP Toolkit Ticket sales (or 50% if you’ve contributed a bonus to our VIP Toolkit).

You’ll find swipe copy and graphics in our Dropbox Speaker Vault (link updated after all presentations are uploaded). Watch for details in the Speaker’s Facebook Page group.

6. Live Event Participation (June 25-27, 2023)

The final step is the easy one. Participation with attendees during the event. Once we get the videos set and you schedule your emails/posts for the summit, this feels like a breeze.

I kindly ask that you participate in the community in our Facebook Group during your presentation day. Interact with attendees throughout the event to build up YOUR brand!

Affiliate Details

While summits are great for overall exposure for your brand, and they help you make new connections, a little extra income is exciting too!

That’s where the VIP Toolkit Ticket comes in! Using your affiliate link in your marketing, you’ll receive a commission from the sales your traffic brings in. Payouts are made 30 days after the event, then are paid on the 15th (or the previous business day) of the following month.

The commission structure is as follows:

30% for non-presenters
40% for all Speakers
50% for Speakers who include a bonus ($20 or more) for our VIP Toolkit Ticket

The ticket attendee pricing structure:

$47 VIP Toolkit Ticket – 20 min Fast Acting Bonus (through June 27)
$57 VIP Toolkit Ticket – After the 20-minute timer ends (June 9-24)
$67 VIP Toolkit Ticket – After the 20-minute timer ends (During the event: June 25-27)
$97 after the summit (June 28, 2023) (no fast action discount)

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

Resource Vault

To make it as easy as possible for you to generate extra income, the Speaker Vault in Dropbox includes things like a schedule, graphics and matching email/social media copy.

However, you’re more than welcome to write your own copy and even run your own Facebook or Instagram ads. Just remember to use YOUR affiliate link.

Marketing Schedule Idea

There’s a set of swipe files (text & graphics) for each date listed.

Simply schedule, sit back, and enjoy the summer!

While summits are great for overall exposure for your brand with new connections, the extra income is also a game changer businesses.

That’s where the VIP Toolkit Ticket comes in! Using your affiliate link in your marketing, you’ll receive a commission from the sales your traffic brings in. Payouts for the summit are 30 days after the event, and then each month are paid on the 15th (or the previous business day) following the event.

Commission tiers for the VIP Toolkit Ticket is as follows:

30% for non-presenters
40% for all affiliate presenters
50% for all affiliate presenters who include a VIP Toolkit Ticket
Bump offer is 20% for everyone!!

The pricing structure will be:

$47 VIP Toolkit Ticket – 20 min Fast Acting Bonus (through June 27)
$57 VIP Toolkit Ticket – After the 20-minute timer ends (June 9-24)
$67 VIP Toolkit Ticket – After the 20-minute timer ends (During the event: June 25-27)
$97 after the summit (June 28, 2023) (no fast action discount)

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

Email Swipe copy + Social media swipe copy + Graphics

MARKETING ITEMS WILL BE UPDATE IN MAY 2023

This is a link to items in a Dropbox to use for marketing. Please copy them into your files and do not edit the files. There will be a set of graphics and graphics to go with each time-frame noted in the marketing plan to make scheduling easy for you.

Swipe files (text copy) are available early to give you time to schedule items. But don’t forget to talk about it on your videos, emails and in your stories to get them excited! (These will be built after your videos are uploaded. This is why our deadline is April 3 for a June event.)

Check back and watch for details on the Speaker’s Facebook Page.

Current Action Steps

For the sake of clarity, here are your current 5 action steps if you are 100% in to join us as a speaker and help promote it:

Join Speaker’s Facebook group
Send me your Presenter Information to reserve your speaking spot = Due March 20.
Add event dates to your calendar. (Craft Business Summit on June 25-27, 2023 & Marketing June 9-27, 2023)
Start to prepare/organize your links/content (for free and VIP Toolkit)
Record and upload your video by April 3, 2023.

Important Dates to Add to Your Calendar

Here’s a quick list of important dates (CST US timezone):

Basic Speaker Information: Due March 20, 2023 (email was sent)
Video and Links Uploaded: Due April 3, 2023 (email sent after previous step)
Speaker Uploaded and VIP Toolkit Ticket contribution: April 10, 2023 (email sent after previous step)
Marketing Materials Ready: May 25, 2023 (Dropbox Folder)
Marketing/Promotion Period: June 9-27
Summit Free Dates: June 25-27, 2023 (please be active in the attendee Facebook group)

If you still have a question, email me at chelly@wecanmakethat.me and be sure to watch for details in the Speaker’s Facebook group.

Thank you so much for being a part of the Craft Business Summit. ~Chelly