The Magic Of Evergreen Marketing
By Mallory Whitfield | Badass Creatives
Learn to leverage long-form, search engine optimized content for long-term success. In this session, learn about the advantages of evergreen content and SEO-based evergreen platforms like blogs, YouTube and Pinterest. Discover ideas for evergreen content, go behind the scenes to see examples of evergreen marketing in action, plus get some tips for how to optimize your blog content for SEO.
Mallory Whitfield is the founder of the Badass Creatives Marketing Accelerator and author of the books “How to Make Money at Craft Shows” and “We Are the Weird Ones: Embrace Your Weird for a Kinder, More Inclusive World.” Mallory got her start as an entrepreneur selling her handmade clothing and accessories at craft shows way back in 2004 and she switched to a full-time career in digital marketing in 2014. As an Adjunct Professor for Tulane University’s School of Professional Advancement, she taught and developed classes on digital marketing. Her favorite costume moments include dressing as Cher, David Bowie, and a cassowary, the world’s deadliest bird.
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100 Marketing Content Ideas for Artists, Makers & Handmade Businesses
Packed with ideas to inspire your email campaigns, blog posts and social media marketing, this FREE list of 100 marketing content ideas is designed to help you effectively promote your artistic endeavors.
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Badass Creatives Marketing Accelerator
The Badass Creatives Marketing Accelerator is a mentorship and community for high-achieving, multi-passionate creative business owners who want to develop marketing strategies that are aligned with their own business needs and their personal goals and values. Think of it as a marketing program for people who hate marketing. 
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